Let me preface this by saying I’m not a fan of military recruitment ad campaigns in general. They give me the jingoistic willies and the use of the military as a funnel for military contractors and siphoning money away from more productive avenues of investment is a never-ending source of consternation for me and other commies. But the idea of a military recruitment video that attempts to attract people who look, and hopefully act, more like people such as Sen. Tammy Duckworth than, say, Sen. Ted Cruz, makes sense. In fact, even if you are going by Cruz’s own old-timey concepts of strength, masculinity, and integrity, Tammy Duckworth is your still your soldier.
Cruz is a man who let another man accuse Ted’s own father of murder and called Ted’s wife ugly and grotesque. Cruz then made arguably the lamest pantomime of what he clearly considers to be masculinity, which he promptly reversed course on when Donald Trump became president. What makes this cisgender bullshit bit of archaic heteronormativity quadruply pathetic is that the cis male douchebag pushing it so clearly fails in every category that he proclaims to believe proves one’s manhood. This is true of all the right-wing operatives. I’m looking at people like Tucker Carlson, whose shrill cries for things to revert 100 years backward don’t cover up the fact they they are bagmen for wealthier interests.
Forget the fact that the Russian military ad looks like a video game commercial for a World War II-themed game, and forget the fact that the Russian recruitment video is arguably the single most homoerotic thing you’ll see this year. Is Cruz under the impression that modern warfare consists of pushup contests and poorly lit cage matches? The last Republican president’s idea for a military advertisement used Russian military planes instead of American ones, by the by. The Twitterverse made sure Cruz got to hear the sound of a thunderous ratio.
For the old-timey among us.
How about this?
Food for thought.